FAQs

SEO stands for ‘Search Engine Optimisation’ which is the process of optimising your site to help it appear higher up in the search rankings when people look for your products or services online.

SEO companies offers professional help to businesses to increase ‘organic traffic’ to their websites through a variety of techniques designed to help it appear higher up in search engine results when people search for their services online. ‘Organic’ means the visitors who find you online through their own searches online and clicking on it from the search engine results pages (SERPs) without any influence from paid ads.

What differentiates SEO companies from each other can be the size of clients they serve, the type of clients they work with and industries, local vs international SEO, what they charge and how they price their services. At Shello Agency we offer fixed price, monthly SEO services and work with small to medium sized businesses who are largely in service-based industries. That includes being the go-to, SEO for estate agents, local seo for dentists and accountants SEO, to fencing companies, roofing contractors and more. And although we bundle our services into a variety of packages, we don't compromise on the quality of work or the effectiveness of the strategies included.

In today's digital world, 93% of consumers search for local businesses online so investing in SEO can definitely be worth it if you have a solid and well researched plan. Because SEO is designed to drive 'ready to buy' customers to your site, it is a marketing strategy that can offer an impressive return on investment (ROI) and yield substantial results for your business.

At Shello, we believe that the power of SEO to accelerate your business should be available to everyone, so we include the six core services of a professional SEO strategy into a range of packages UK business owners can opt for without sacrificing the quality of work or the results you can receive from the services included.

Submit your site to us for a free SEO website review and we will undertake an audit along with some initial keyword and competitor research, and advise on how healthy it is SEO-wise, where it is appearing in the results for the terms your potential customers might search for, what can be done to improve it and the results we’d expect to see from optimising it for search engines.

You can also try searching Google for what you think your potential customers might type and see where you appear in the results. If it appears anywhere other than the first page then your service is almost completely invisible to potential customers and could definitely benefit from SEO optimisation.

You can assess how good your site's SEO is in a variety of ways, the main one being to try searching Google to see where it appears when you search for the things that your customers might search for to find your product or services. If you appear on page one in the search results or even better in the top three spots then this is a good sign. However, it might just mean that your competitors’ SEO is really bad so we’d advise cementing the SEO health of your website to make sure that you keep your position in the top spots.

Organic traffic is another way to assess how well your website SEO is working for you. If the number of visitors to your website is increasing over time then this is a good sign and means that your website is attracting people through search engines.

Click-through rates (CTRs) is also a good metric to look at. If people search and see your site listed in the results but don’t click on it, it could be because the title tags and meta descriptions have not convinced them that they will find what they are looking for if they visit your website.

Looking at your conversion rates or the percentage of people who visit your site and then make a call, fill out an enquiry form or sign up to your newsletter perhaps, can tell you a lot. SEO is about attracting the right audience to your website and driving meaningful engagement, and new ready-to-buy visitors.

To check how good your website SEO is, request a free website review today and we'll take a look for you and advise how quickly and effectively each of our fixed price, local SEO packages can accelerate your business.

How To Rank Number 1 On Google?

The ultimate goal of SEO is to achieve the top positions in search engine results for the terms that your customers are searching for. The top three search results in Google get 52.75% of all clicks so this is the ultimate goal of any SEO strategy for each of your keywords. A number one position in Google gets 28.75% of all clicks; position two gets a click through rate of 14.75% and position three achieves 8.83%.

Getting your website to rank number 1 on Google requires a range of SEO techniques, along with a deep understanding of your competitors’ SEO, that can work together in harmony to increase your online visibility. Everything from on-page website optimisation; ensuring you have high quality and optimised content; that it is mobile-friendly, responsive, loads quickly, has a good structure and proper indexing; acquiring backlinks from authoritative websites and more.

To rank in position one on Google requires a comprehensive and holistic approach that focuses on providing value to users, technical optimisation, and earning authority in your niche. And if you are able to hit the top spot, the next challenge is making sure that you stay there! Search engine algorithms evolve over time so staying up to date with best practises and trends is important. 

The ultimate goal, for each of the packages that we offer, is to help your website rank in the top spots in search results when local customers in your area search for your product or services. And because we offer a fixed price service, you'll know exactly what you're paying each month with no hidden surprises.

What Effects Your SEO?

Lots of factors can effect the SEO health of your site. The quality of the content, how much value people get from it and how well it is optimised is one.

Keyword research and optimising things like title tags, meta descriptions and content headings, for example, are really important too because this helps the search engines to understand your website’s relevance to what people are searching for.

The structure of your website and things like its speed of it, how well it appears on mobiles, its crawlability, URL structure, sitemaps and other technical factors, also affect your SEO.

The quality of backlinks to your website from authoritative website play a really big part in your SEO too because they tell the search engines that your website is legitimate, well thought of and therefore worthy of appearing higher up. But for local strategies, the number of relevant Citations – where your business name, address and phone number appear – can have an equal impact. Each of our local SEO packages UK-wide includes securing and optimising existing citations for your business.

And as a local business, having a comprehensive Google My Business (GMB) profile and managing your online reviews there can affect your SEO too. Two out of three of our packages you can opt for include optimising your GMB profile.

Does Google My Business Help SEO?

If you’re a local business owner then having a robust and well-optimised Google My Business profile can help out with SEO a lot, improving your local ‘searchability’ and attracting new local customers who are ready to buy. A Google My Business page helps to build trust, reassuring users that you are a legitimate business. It acts like a mini-site for you with photos, your contact details, the services you offer, and your pricing (optional) and can include any offers and discounts.

Once you have a complete and well-optimised page, it appears in Google Maps when people search making it easier for customers to find you and increasing the number of enquiries you receive. Most of our SEO packages include creating or optimising your GMB profile as part of the service.

Reviews are another big part of building trust and with a well-optimised page, there’s an opportunity to be listed in the ‘Map Pack’, which are the three listings that appear under the map at the top of the search results. Take a look at the range of monthly options that our agency offers to see what's included.

Is SEO Worth It?

Investing in SEO to optimise your website for search engines is most certainly worth it because these days, the majority of products and services are searched for and found online. If you do not appear on at least page one of the results when people search for your service, then you may as well be invisible! Making your business' website work harder for you to generate new enquiries and new business can only be a good thing.

Compared to other marketing activities, like Google ads, Facebook ads, or advertising in the local paper, the cost of SEO is cheap and can have a much longer lasting impact. With our monthly, cheap SEO packages UK business owners can continue to welcome new customers via their site long past a single ad campaign, and generate a higher return on investment. 

And because our agency offers a range of fixed price monthly packages, we focus on getting you to rank for very targeted search terms so we can be much more effective at attracting ready-to-buy customers.

By investing in one of our packages, our clients can give themselves a distinct advantage and stay ahead of their competitors in local search results. With the tried and tested strategies and techniques that we can offer at cheap prices, the sooner we start work, the sooner it can help accelerate your online growth.

How Much Does It Cost For SEO Every Month?

Costs for SEO work can vary a lot, and it's not always cheap. SEO Agencies have larger overheads that they need to cover versus freelance experts who don't. Some will offer contracts and lump sum payments that can go well into four figures, while others may offer their services much cheaper with not-so-great results.

Our collective of professional, local SEO experts across the UK work independently with clients to accelerate their search engine visibility and online growth, and therefore we can keep the costs lower than a typical SEO agency. We provide three, fixed-price, rolling monthly packages UK business owners can choose from: Starter, Growth, and Leader.

All packages are inclusive of VAT so what you see is what you pay. The Starter package comes in at a fixed price of £245 per month and includes up to 10 keywords to optimise your site for. The Growth package is £395 per month and consists of 20 keywords to implement, and the Leader Package is £595 per month and includes a whopping 40 keywords for those who want to dominate the local search results and with more aggressive growth targets.

Every one of the packages that you can sign up for is tailored to your business because every business is different, and each includes a custom campaign setup and optimisation process which involves:

• Keyword research
• Competitor analysis
• Custom strategy
• On-page SEO
• Off-page SEO
• Technical SEO
• Link building
• Monthly reporting
  
  

We can also provide a free website review to get an idea of how quickly we think you can start ranking, and outranking your competitors and what can be achieved with each of the monthly packages that we offer, before you commit to anything.

How Long Does SEO Take To Update?

To set expectations, we advise that it takes between three to six months to start seeing results from SEO. The competitiveness of the niche that you operate, your core ‘search terms’ and keywords, and how robust your competitors’ SEO is, are all factors that can affect how long it takes to see results.

However, the majority of our clients start receiving new calls and clients as early as 8-10 weeks following the first month of implementation. What we do guarantee is that, whichever of our monthly options you choose, if we can’t get your site ranking on the first page of Google within six months for at least one of your search terms, we’ll work for free until we do.