SOCIAL MEDIA | SEO | AI | GOOGLE | EMAIL | WEBSITES
Low-Cost Marketing Support For Small Business Owners
Affordable and straight-forward marketing for trades and local business owners. Let us handle your marketing, while you handle the business.
"One Of The Very Best Marketing Companies For Small Business Owners"
Helping Small Businesses Grow Since 2015
What We Do
Marketing Support For Local Business Owners & Trades
Running a small business is tough - you’re juggling customers, operations, staff, and finances. Marketing often ends up at the bottom of the to-do list.
That’s where Shello comes in. Think of us as your in-house marketing manager, without the overhead. We handle the digital side of your business with simple, low-cost monthly packages, so you can focus on what you do best.
Our Services:
- Social Media Management – Build a local following, engage customers, and stay top-of-mind without spending hours figuring out what to post.
- Local SEO – Make sure your business shows up in Google when people nearby are searching for your products or services.
- AI Search Optimisation – Get your business ready for the future of search. We optimise your content so AI tools (like ChatGPT and Bing AI) recommend your business when customers ask for local services.
- Google Business Profile Management – Keep your profile accurate, reviews responded to, and customers informed.
- Email Marketing – Reach your audience directly with newsletters, promotions, and updates that drive repeat business.
- Website Build & Management – Professional, mobile-friendly websites that attract customers and convert visitors into paying clients.
At Shello, we understand the challenges small businesses face: limited time, tight budgets, and competing priorities. Our goal is to take marketing off your plate and make it simple, effective, and tailored to your business, service and your local community.
Why It Matters
Small Businesses Deserve Big Visibility
Social Media Management
Why It Matters: Your customers spend hours every day on social platforms. Staying visible and consistent builds trust, keeps you top-of-mind, and encourages repeat business.
How We Can Help: We create and schedule engaging posts, manage your accounts, and build a loyal local following - so you don’t have to spend evenings thinking about what to post.
Email Marketing
Why It Matters: Social posts come and go, but email lands directly in your customer’s inbox. It’s one of the most cost-effective ways to build loyalty and drive repeat sales.
How We Can Help We design and send professional newsletters, offers, and updates that keep customers engaged and encourage them to come back again and again.
Local SEO
Why It Matters: When people search “near me” or look for local services, you want your business to appear at the top. Without local SEO, potential customers might never find you.
How We Can Help: We optimize your website, keywords, and online presence so you show up when nearby customers are actively searching for your products or services.
Google Business Profile
Why It Matters: Most local searches start (and end) on Google Maps or Google Business Profiles. An accurate, active profile can mean the difference between gaining or losing a customer.
How We Can Help: We keep your profile fully updated, post regular updates, and help you respond to reviews so you look professional and trustworthy at a glance.
AI Search Optimisation
Why It Matters:
Search is changing. Customers are asking tools like ChatGPT, Bing AI, and voice assistants for local recommendations. If your business isn’t optimised, you risk being left out.
How We Can Help:
We create content and structure your online presence so AI-powered search engines recognize and recommend your business when people ask for local services.
Website Build & Management
Why It Matters: Your website is often the first impression potential customers get. A slow, outdated, or confusing site can send them straight to a competitor.
How We Can Help: We design clean, mobile-friendly websites that not only look great but also convert visitors into paying customers — and we handle ongoing updates so it always runs smoothly.
Ready To Grow?
30% more business this Summer
“So glad we found Shello, it was just what we were looking for. Our budget was pretty small to start with so it was the fixed-price rates that first attracted us. Started small with social media management and we have already built a strong local following which has paid off in the summer months when they are all wanting their fencing done!
MATT S.
OWNER, OXFORD FENCING
Covered my costs for the whole year
“My marketing expert Michelle is so lovely and feels like part of my business now. Out of the range of services I went for social media management and email marketing to send out offers. So far the new business it has generated has more than covered my costs for the whole year so I'm very pleased.
ROSALIND T.
OWNER, SOUTH LONDON PHYSIOS
Transformed our pipeline of leads
“Professional, knowledgeable and fast are the three words I’d use to sum up the work that our expert Jason has done for us. Cheap on price but certainly not on delivery. He has single-handedly transformed our pipeline of leads with his SEO work and the local competition has really paid off. I couldn’t be more pleased.”
DAVID C.
DIRECTOR, BRIGHTON ROOFING CO
Wonderful to work with
“Su has managed to bring out the personalities behind the business and really put our story out there, which can be hard with a traditionally 'boring' service like accounting! Our number of new clients signing up each month has increased by 36% in 9 months and we're excited to grow this next year.”
SUMAN D.
OWNER, SHINE ACCOUNTING
Frequently Asked Questions
What are effective marketing strategies for small businesses?
Small businesses can grow using SEO, social media, email campaigns, and content marketing. Shello helps local business owners implement these strategies efficiently.
How can small businesses improve their online presence?
Optimising websites, maintaining active social media profiles, and engaging with customers online boosts visibility. Shello supports small businesses in managing these tasks effectively.
Why is social media important for small businesses?
Social media connects businesses with customers, builds trust, and drives traffic. Shello helps small businesses manage social media campaigns to reach their audience consistently.
How much should a small business invest in marketing?
A typical recommendation is 7–8% of annual revenue for marketing. Shello helps small businesses in creating cost-effective marketing plans that deliver measurable results.
What are the benefits of email marketing?
Email marketing keeps customers informed, encourages repeat business, and promotes offers. Shello helps small businesses run professional email campaigns to engage their audience.
How can SEO help small businesses?
SEO improves website visibility in search engines, attracting more local customers. Shello provides local SEO services tailored for small business growth.
Which social media platforms are best for small businesses?
Platforms like Facebook, Instagram, and LinkedIn are ideal for reaching and engaging customers. Shello advises businesses on selecting and managing the right social platforms.
How can small businesses measure marketing success?
Tracking website traffic, leads, conversions, and ROI shows what’s working. Shello provides analytics and reporting to help small businesses track performance.
What should a small business marketing plan include?
A marketing plan outlines goals, target audience, strategies, budget, and metrics. Shello helps small businesses develop marketing plans that align with their objectives.
How can small businesses build brand awareness?
Consistent branding, quality content, and engagement help customers recognize a business. Shello assists local businesses in creating strong, recognisable brands.
What is content marketing?
Content marketing creates valuable content to attract and retain customers. Shello helps small businesses produce content that drives results.
How can customer reviews impact marketing?
Positive reviews build credibility and influence new customers. Shello supports small businesses in managing and leveraging customer reviews effectively.
What challenges do small businesses face in marketing?
Limited budgets, time, and expertise are common challenges. Shello offers marketing support that addresses these challenges efficiently.
What is local SEO?
Local SEO optimises online presence to attract nearby customers searching for relevant services. Shello specialises in local SEO for small business visibility.
How can small businesses create engaging content?
Understanding customer needs, providing value, and using visuals helps attract attention. Shello assists small businesses in producing engaging content for their audience.
What is branding?
Branding is creating a unique image and identity for a business. Shello helps small businesses develop branding that resonates locally.
What is influencer marketing?
Influencer marketing uses individuals with a following to promote products or services. Shello advises small businesses on how to leverage influencer campaigns effectively.
How can small businesses stay competitive in marketing?
Monitoring trends, adapting strategies, and leveraging technology keeps businesses competitive. Shello provides ongoing marketing support to help small businesses stay ahead.
